Archive for July, 2008

Google grants

Monday, July 28th, 2008

OK, I’ll admit it. I’m a googlephile. I don’t want to sound too effusive, so I’ll let the magazine Fast Company provide the praise: Google is the #1 World’s Most Innovative Company. Who am I to argue with that? Despite Nicholas Carr’s recent article in The Atlantic exploring the question, Is Google Making Us Stupid? (in which Google is really just a proxy for the Internet at large), few will deny that the company is connecting the world of information in ways that are really, often, not short of dazzling. And, they’re doing good things.

Clínica Verde is a recent recipient of Google Grants, an in-kind text advertising program to which registered 501(c)(3) organizations can apply. Non-profits awarded Google Grants create AdWords campaigns to promote their charitable activity. Or, in the words of Google, the program “is designed to help organizations extend their public service messages to a global audience in an effort to make a greater impact on the world.”

It’s a great program. As a recipient of Google Grants, we can constantly adjust our keyword campaigns to make our search results more successful and analyze the activity of users in great detail. We can track where visitors to our site come from (including country of origin), how long they stay on each page, the number of impressions and click-throughs each keyword generates … To be honest, there’s so much information available through the program that I haven’t yet studied it all in full.

If you’re involved with a nonprofit, I would recommend you apply. The vetting period takes a number of months, but it’s worth the process. So, yeah, thanks Google! Even if it is “artificial intelligence,” it’s intelligence that advances the cause.

Meet our new advisors

Friday, July 25th, 2008

One of the great things about working on this project is the opportunity to meet really interesting and talented people who are enthusiastic about coming up with solutions to help the less fortunate in the world. I’m constantly impressed by how generous people are with their time. Our members of the board are working hard to advance our goals. But in addition to these people, we have a slate of equally skilled advisors who donate their ideas and expertise. Our project wouldn’t be as strong or viable without their contributions.

This week we’ve added two new advisors: Gabriela Bermudez and Dennis de Vreede. Gabriela is an expert in public health and medicine, and Dennis in international finance. They’re super-sharp – plus, they’re very cool, fun people. Here are their bios:

Gabriela Bermudez, MPH/M.D. currently works as a physician at Clinic Ole in Napa, CA. She received a B.A. from Tufts in International Relations, a Master’s in Public Health at Columbia University and her M.D. from Howard University in Washington, D.C. Dr. Bermudez completed a surgical internship at Brown University and a Family Practice Internship and Residency at Beth Israel Hospital in New York City, where she was Co-Chief Resident. From 2002 to 2005 she was the sole physician in practice at Horizon Family Practice Clinic in the Bronx, serving Medicaid and uninsured patients and providing pediatric, adult, gynecological, prenatal and postnatal care. Dr. Bermudez has been involved in a range of work and research including a research study on hypertension at the University of Zimbabwe in Harare, Zimbabwe; and as a consultant to the National Council of La Raza in Washington, D.C., where she was a Senior AIDS specialist. In addition she was Assistant Project Director for the National Coalition of Hispanic Health and Human Services, where she conducted HIV and AIDS training, and was a primary care worker at Casa De Los Niños in Tucson, AZ, a shelter for physically and sexually abused children. Gabriela served in the Peace Corps in Nepal and is fluent in French and Spanish.

Dennis, his wife Mayra, me and my husband Tim.

Dennis, his wife Mayra, me and my husband Tim.

 

 

Dennis de Vreede is Chief Financial Officer for Redevco B.V. in Amsterdam, Netherlands, one of the largest retail real estate companies in Europe with a portfolio currently valued at approximately Euro $8 billion. In his role as CFO to the Board of Directors he has the responsibility for finance, legal and IT matters. Prior to this position Dennis was Global Finance Director for Rockwell Automation Inc., responsible for two business units exceeding $1 billion in annual revenue with offices and manufacturing locations in the U.S., Netherlands, Israel, UK and China. Dennis has served as VP Finance for telecommunications venture KPNQwest N.V. and gained Mergers & Acquisitions experience at Dresdner Kleinwort Benson in London. He started his career with KPMG in the Netherlands after studying Economics at Erasmus University in Rotterdam and Accountancy at The Hague. He received the equivalency of an M.S. in Accounting and a CPA from Nyenrode University, The Netherlands. Dennis also attended the Leadership Development Program at the Harvard Business School in Boston, MA. He is fluent in Dutch and English, with a working knowledge of German and French.

I’m so honored to have them on board.

Clif Bar rocks!

Thursday, July 24th, 2008

So, I’m guessing most of you have heard about the company Clif Bar, which makes natural and organic energy bars (including my favorite, the Mojo). Clif Bar is a very cool company, not just because they make great products, but because their values extend beyond their own brand and bottom line to the sustainability of the communities and world in which they live. They’re a very successful company that provides a progressive standard for how businesses can be both financially successful and socially responsible.

The company’s founder, Gary Erickson, wrote a book called Raising the Bar that tells the Clif story. (You can check it out on amazon: Raising the Bar.) I read the book with my husband when it was published in 2004.  

When we founded Clínica Verde in 2007, Clif Bar was our first choice in corporate sponsorship because we believed they were an example of the highest possible standard in corporate culture and responsibility. So, you can imagine how thrilled we were when the Clif Bar Family Foundation awarded us a grant. Clif Bar has issued a Matching Grant Challenge of $25,000 – that means every dollar you donate to Clínica Verde up to $25,000 will be matched by them. We are truly humbled and honored to call such a company a partner in our work!

So, go to the home page of our website and join the Clif challenge by making a donation – and tell your friends! We’re very grateful for any and all support. Donate now!

Welcome! And, what we're all about …

Monday, July 21st, 2008

This is my first post to share the work and progress of our nonprofit, Clínica Verde. Who are we, exactly, and how are we different from the ocean of nonprofits out there working to change the world? Well, if you read the “About” tag on the site, you’ll see that we’re building a new model of care for families in need. That’s our mission. It encapsulates what we’re doing. But I realize it doesn’t explain the “how” of our work, so let me take it a few steps further.

We’re building an environmentally sustainable prototype of a health clinic in Nicaragua — a center for community health, responsibly built, that includes not just exam rooms but a cafe, small library, organic garden, community room with demonstration kitchen and courtyard playground. Our plan also calls for the construction of adjacent vendor kiosks where women can sell their produce and wares. The idea is to create an environment that addresses the whole health needs of the community.

This is the question we asked ourselves: When are we healthy? We realized that the answer wasn’t that we feel healthy when we visit the doctor and receive medication or advice. Medical care and attention are key, but the answer is much broader. The answer is that we feel healthy when our relationships are strong, when we’re eating well, when our children are safe and happy, when we feel economically sound, and when our lives are improving through learning and education. Clínica Verde addresses this concept of total health for our clients, the very poor.

At this stage, we’re firming up clear title on a plot of land near the city of Boaco, Nicaragua. We’re actively involved in fund-raising, and we expect to break ground at the end this year. I hope you check in often to see what’s going on with our project, and to offer your suggestions and ideas. I’m hoping to build a community of people interested in supporting our work and spreading the word. So, bienvenidos. I’ve got lots of stuff coming to share with you.

The mayor of Boaco, Vivian Orozco, in front of the land for Cl�nica Verde

The mayor of Boaco, Vivian Orozco, in front of the land for Clínica Verde